OTT Agency Benefits – How to Use OTT and CTV to Capture and Grow the Right Audience
Cord-cutting, the trend of consumers canceling cable or satellite TV subscriptions, has been rising at meteoric rates… leading to a significant shift in how traditional media is consumed, with many turning to OTT (over-the-top) and CTV (connected TV) platforms for their entertainment needs. The rise of OTT and CTV has led to a significant shift in consumer viewing habits. With access to a vast library of content at their fingertips, viewers can now watch their favorite shows and movies on-demand, often without having to sit through advertisements. This has led to the phenomenon of “cord-cutting,” where consumers cancel their traditional cable or satellite subscriptions in favor of OTT services. As a result, traditional pay-TV providers have seen a decline in subscribers, while OTT platforms have experienced exponential growth. Over the past decade, the landscape of video content delivery has been rapidly transforming, with the rise of Over-the-Top (OTT) services and Connected TV (CTV) revolutionizing the way consumers access and engage with television content. This transformation has been driven by evolving consumer preferences, technological advancements, and the proliferation of internet connectivity, leading to a shift from traditional television broadcasting to digital streaming.
For OTT advertisers like GreenBanana, this shift presents a unique opportunity to reach a highly engaged and targeted audience without spending a typical TV broadcast budget. Cord-cutters are highly tech-savvy and comfortable with using a variety of streaming devices and platforms, and with GreenBanana’s proprietary OTT technology, we can send targeted ads to the USER rather than the STATION!
One of the key advantages of OTT and CTV advertising is the ability to target specific audiences based on user data, such as demographics, interests, and viewing habits. This means that advertisers can deliver highly relevant and personalized ads to menial cord-cutters, increasing the likelihood of engagement and conversion. Gone are the days where you have to pick the station you think your user is watching, now we can show the devices that your user is on. In other words, your OTT Experts at GreenBanana can connect with any audience in a way that is highly targeted and effective rather than broad and wasteful. OTT and CTV platforms offer a more engaging and immersive ad experience compared to traditional TV advertising. Interactive ads, in particular, have become increasingly popular on these platforms, allowing viewers to engage with ads in a way that is impossible with traditional TV advertising.
What are OTT Agency Over-the-Top (OTT) Services?
OTT services refer to the delivery of video content over the internet, bypassing traditional cable or satellite television systems. These services enable viewers to stream or download content on-demand, providing them with increased control and flexibility in terms of what, when, and where they watch. Some well-known examples of OTT platforms include Netflix, Hulu, Amazon Prime Video, and Disney+. Using GreenBanana’s OTT Technology we can target viewers directly on the OTT platforms they frequent with ads and videos.
What is Connected TV (CTV)?
Connected TV, also referred to as Smart TV, is a television set that is connected to the internet, allowing users to access streaming platforms and apps directly through their TVs. This integration of internet connectivity into television sets has facilitated the growth of OTT services, as consumers can seamlessly access their preferred streaming platforms on their primary entertainment devices. Examples of CTV devices include Roku, Apple TV, Amazon Fire TV, and Google Chromecast, as well as built-in Smart TV platforms from manufacturers like Samsung, LG, and Sony. Using GreenBanana’s CTV Technology we can target viewers directly on their devices with our clients’ ads and videos.
What Factors Driving the Growth of OTT and CTV and How can You Use an OTT Agency to Your Advantage?
- Technological Advancements: The widespread availability of high-speed internet, coupled with the rapid development of mobile devices, streaming technology, and CTV devices, has enabled the delivery of high-quality video content to consumers, regardless of their location.
- Evolving Consumer Preferences: Consumers are increasingly seeking out personalized, on-demand, and ad-free viewing experiences, which OTT platforms can provide. The convenience of being able to access content across multiple devices and at any time has driven the adoption of OTT and CTV.
- Growth of Original Content: OTT platforms have been investing heavily in the production and acquisition of exclusive content, resulting in a diverse range of high-quality programming that attracts and retains subscribers. This has further fueled the growth of OTT and CTV, as viewers are drawn to these platforms for their unique and original content offerings.
Opportunities You Will Have When You Partner use GreenBananas OTT Agency platform for OTT & CTV Advertising:
OTT and CTV platforms offer precise targeting capabilities based on user data, making it possible to deliver highly relevant and personalized ads to viewers.
As more consumers shift to streaming services, there is an increased opportunity for advertisers and content providers to reach a larger audience.
OTT and CTV platforms provide more robust and accurate data on ad performance, making it easier for advertisers to measure their return on investment.
Advertisers have more creative flexibility on OTT and CTV platforms, enabling them to experiment with different ad formats and deliver a more engaging ad experience.
Need more than OTT Advertising?
Let GreenBananaSEO help you with your OTT and overall CTV advertising needs.
A leading digital marketing agency based just outside of Boston. Our team of experienced professionals offers a full range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing, geo-fencing, programmatic advertising, OTT and more. Our mission is to not only help businesses succeed in an ever-changing digital landscape by providing customized, data-driven marketing solutions that drive real results.
We pride ourselves on our commitment to transparency, accountability, and client satisfaction. We believe that every business is unique and deserves a customized approach to digital marketing, which is why we take the time to understand our client’s goals, challenges, and audiences. Our data-driven approach ensures that our clients get the most out of their marketing investment, and our transparent reporting and communication keep them informed every step of the way.
Over 14 Years of Experience as a Digital Agency offering OTT Advertising & specializing in All forms of Digital Technology
With over 14 years of experience, GreenBanana SEO has helped hundreds and hundreds of clients in over 30 different industries achieve their rankings and other digital marketing goals. We focus on delivering quality results and provide more than just exceptional customer service but really try to become your trusted advisor. We understand that each project is unique, and work closely with your clients to understand your needs and develop a customized strategy designed for success.
Need help? Contact us today to see if we are a good fit for one another and learn more about how we can help you achieve your digital marketing goals.