Geofencing Agency Solutions
What Is Geofencing and How Does it Work?
Geofencing companies use GPS data to show mobile ads to people who are in certain physical locations. A virtual fence is drawn around buildings like stores and convention centers, and outdoor spaces like parks and streets. Anyone who enters the virtual fence is shown the ad by the geofencing companies.
- Create geo targets via custom map shapes & sizes
- Ability to layer in demographic information for better targeting
- Target both your ideal areas along with clients with competitor locations.
The most advanced location-based mobile advertising technology based on specific geographic shapes.
GreenBanana’s geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint geographic precision. We purposely built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks: precision and scale. Through the use of unstructured data and programmatic infrastructure, our performance is unmatched.
6 Reasons To Work With Us
- Dedicated US based Account Executive
- Access to the largest programmatic networks
- NO long-term contracts or set up fees
- You get a full team of experts to handle everything for you
- You’ll know exactly what you’re getting and the ROI it provides
- Easy to understand white labeled reporting
Unlike other agencies, GreenBanana goes beyond the surface and examines the data collected within geofences. While most geofencing companies focus only on serving impressions to any audience, we focus on the right audience for each client. The result? Conversions… see more:
- Retarget customers who visit or commute through any geo-fenced location
- Track off-line or “last mile” conversions to measure your campaign’s effectiveness
- Measure lift in foot traffic at your location by comparing patterns of both consumers who saw your ad and those who didn’t
- We leverage targeted campaigns only to customers within a predetermined physical proximity to your business.
With Cost Per Thousand Impressions as low as $4.00, you get the benefit of a top tier agency with the following*:
- Ad design ( upon request)
- Campaign creation
- Lead and Walk in Tracking
- High Converting Landing Pages ( upon request)
- Visual reporting ( white label reporting available for agencies)
- Dedicated GreenBanana Account Executive
”Testimonials from our digital marketing search engine optimization clients
“Working with GreenBanana SEO was a game-changer for our business. Their team of experts helped us to completely revamp our website, optimize it for Google, and increase our website traffic using both organic and PPC – Google Ads tactics. They were kind , professional, knowledgeable, and easy to work with. We highly recommend their services to anyone looking to take their digital marketing to the next level.” – KC ( biotech )
“GreenBanana SEO has been our go-to SEO and Google ads – PPC agency for several years now, and they have never let us down. Their SEO team has helped us fuel our organic rankings with expert blog content while their PPC team helped which led to more leads quickly. I highly recommend Kevin and the GB team to anyone looking for SEO and online marketing help.” – MZ (home services)
“GreenBanana SEO has exceeded our expectations. They helped us create a custom strategy that was expertly tailored to our business needs and goals. Their team has an amazing knowledge base and are always available to answer any questions and give us straight answers, which we find incredibly refreshing. Thank you bananas!.” – CM (corporate video production).
Customized GeoFence Agency with Exclusive Foot Traffic Attributions
At GreenBanana, we understand the power of personalized and targeted marketing, which is why we proudly offer geofencing technology as part of our high-touch, concierge-style services. Geofencing is a sophisticated location-based marketing tool that allows businesses like yours to create virtual boundaries around specific areas, such as your store, a competitor’s location, or an event. By harnessing this technology, you can target and engage with potential customers in real-time, delivering tailored messages to the right people at the right time.
Here’s a deeper look at how geofencing technology works and the benefits it can bring to your business when you partner with GreenBanana:
Precise Geofence Targeting as narrow as 10 Feet! :
Geofencing technology uses GPS, Wi-Fi, and cellular data to determine the geographic location of potential customers. This enables GreenBanana to create virtual boundaries or “fences” around specific areas, such as your store or an event you want to target. When users enter or exit the defined area, they can be served with personalized advertisements, promotions, or notifications on their mobile devices.
Our high-touch approach means we monitor geofencing campaigns in real-time, ensuring that your message is reaching the right people at the right moment. This allows you to connect with potential customers when they’re most likely to be receptive to your message, increasing engagement and driving higher conversion rates.
GreenBanana’s geofencing technology tracks important metrics, such as foot traffic, dwell time, and conversion rates. This data can be used to optimize your marketing campaigns and make data-driven decisions that help you meet your business goals. We will work closely with you to analyze the results and refine your marketing strategy.
Personalized and Contextual Messaging:
By understanding your target audience and the context in which they encounter your ads, GreenBanana can create highly relevant and personalized messages that resonate with potential customers. This might include special offers, promotions, or information about your products and services.
Geofencing technology allows you to target not only your own locations but also those of your competitors. By serving targeted ads to users near your competitors’ locations, you can effectively draw potential customers away from them and towards your business.
GreenBanana’s geofencing technology can be used to target events and conferences relevant to your industry. By engaging with attendees in real-time, you can raise brand awareness and generate valuable leads.
At GreenBanana, our mission is to provide an unparalleled level of service and expertise. By integrating geofencing technology into your marketing strategy, you can unlock new opportunities for growth and drive meaningful results for your business. Let our dedicated team of experts help you harness the power of geofencing to reach your target audience and achieve your marketing goals.
Define a GeoFence target area:
A virtual boundary, or geo-fence, is created around a specific location, such as a store, event venue, or competitor’s location. This boundary can be a radius or polygon-shaped area, depending on the desired accuracy.
Deliver marketing messages inside your Geofences:
When users enter or exit the defined geo-fence area with their GPS-enabled mobile devices, they can receive targeted ads, offers, or other marketing messages based on their location. This can be done through various channels, such as mobile apps, social media platforms, or mobile web browser
Monitor foot traffic within your GeoFence:
Mobile devices within the geo-fence area are tracked to determine how many users are visiting the target location. This can be done using various data points, such as device IDs, GPS coordinates, or Wi-Fi signals.
Measure GeoFence attribution:
By comparing the foot traffic data to the number of users who were exposed to the marketing message, GreenBanana SEO can determine the effectiveness of their geo-fencing campaign. Attribution is calculated by comparing the number of users who visited the location after receiving the marketing message to the overall number of users who were exposed to the message.
Optimize GeoFencing campaigns:
With insights from the geo-fence conversion data, businesses can refine their marketing strategies, focusing on the most effective campaigns and locations. This can lead to higher conversion rates, better return on investment (ROI), and improved customer targeting.
Geofencing foot traffic attribution allows GreenBanana to measure the success of YOUR location-based marketing campaigns by tracking the number of users who visit a specific location after being exposed to an ad. This foot traffic data can help our GeoFence Campaign Experts optimize your marketing strategies, leading to improved conversion rates and better ROI.
Here are a few examples of how competitive companies are using Geofencing to gain market knowledge and a competitive edge.
Use Geofencing for Targeted Advertising:
By sending personalized advertisements, promotions, or discounts to users within a specific area; geofencing allows companies to attract customers who are nearby, increasing foot traffic and sales.
Competitor Conquesting using Geo-fencing:
Companies can monitor competitor locations and send targeted offers or promotions to customers in the vicinity, enticing them to visit their own establishments instead.
Enhanced Customer Experience:
Geofencing can be used to trigger notifications or in-app experiences when customers enter a store or specific area, such as welcoming them, offering personalized product recommendations, or providing location-based assistance.
Location-based Loyalty Programs:
Businesses can reward customers for visiting their store or attending events by using geofencing to track and verify visits, encouraging repeat business and customer loyalty or to promote special programs.
Data Collection and Analytics:
By tracking customer movement within a geofenced area, businesses can gain valuable insights into consumer behavior, preferences, and patterns. This data can inform marketing strategies and help tailor in-store experiences.
Let GreenBananaSEO help you with your geofencing and overall programmatic display advertising needs.
A leading digital marketing agency based just outside of Boston. Our team of experienced professionals offers a full range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing, geo fencing, programmatic advertising, OTT, and more. Our mission is to not only help businesses succeed in an ever-changing digital landscape by providing customized, data-driven marketing solutions that drive real results.
We pride ourselves on our commitment to transparency, accountability, and client satisfaction. We believe that every business is unique and deserves a customized approach to digital marketing, which is why we take the time to understand our client’s goals, challenges, and audiences. Our data-driven approach ensures that our clients get the most out of their marketing investment, and our transparent reporting and communication keep them informed every step of the way.
With over 14 years of experience, GreenBanana SEO has helped hundreds and hundreds of clients in over 30 industries achieve their rankings and other digital marketing goals. We focus on delivering quality results and providing more than just exceptional customer service. We really try to become your trusted advisor. We understand that each project is unique, and we work closely with your clients to understand your needs and develop a customized strategy designed for success.
Need help? Contact us today to see if we are a good fit for one another and learn more about how we can help you achieve your digital marketing goals.