THEY FOCUS ON IMPRESSIONS
Much like managed SEM, the Digital Display marketplace is packed with agencies pushing meaningless impression shares all while cleverly avoiding what clients want the most, CONVERSIONS. At GreenBanana we are laser focused on TRANSPARENT CONVERSIONS and each and every one of our campaigns are tailored to maximize the goals most valued to them.
OUR DIGITAL DISPLAY SUITE FOCUSES ON GETTING YOU CONVERSIONS
Conversion based Behavioral/Contextual Banner Campaigns
via General Web, Facebook, and Instagram
And Hyper Targeted Geo-Fenced mobile campaigns (Geo-Fencing)
BUILD THE RIGHT AUDIENCE,
THEN LEVERAGE IT.
Build An Audience Using Individual Data Elements
The GreenBanana Programmatic Platform enables data-driven display and mobile advertising through the use of unstructured, elemental data. Instead of relying on pre-packaged, brokered, and arbitrary audience segments, our platform enables marketers to create custom audiences based on individual data elements such as:
- Device – Target users by device such as desktop, tablet, and mobile
- Operating System – Target by operating system such as iOS, Android, or Windows
- Browser Type – Select browsers by type such as Chrome, Safari, or Firefox, down to the browser version
- Geography – Target by geography as tight as a five mile radius, by DMA, state, or country
- Recency – Target by variable recency from instant to 30 days
- Intent-Based Search Data – Build targeted keyword lists just like performance search marketing
- Contextual Content – Target users based on the type of content on the page they are viewing, or specific keywords in context
- Browsing Behavior – Target users based on past browsing behaviors such as domains visited
- Your CRM Data – Bring you first-party unstructured data into the GreenBanana platform to target by any individual data element you own
The GreenBanana Programmatic Platform optimizes your audience in real time, enabling budget to be targeted to specific elemental data combinations that are performing, and removing budget from under-performing combinations. GreenBanana Programmatic Platform campaigns can evolve based on:
- Search Keywords
- Contextual Keywords
- CRM Data
- IP Data
- Frequency Capping
- Recency Range
- Viewability/Ad Position
- Elemental Data Overlays
Similar to traditional search marketing, our platform enables advertisers to bid on individual data elements such as specific keywords based on the value they are providing; maximizing value and margins for the advertising network.
Look-Alike and Search-Alike Modeling
The GreenBanana Programmatic Platform uses elemental data to expand audiences using advanced signal amplification methods. Because the GreenBanana platform uses unstructured data, we are able to understand both the exact data elements that led to a successful conversion and replicate those elements to develop highly accurate look-alike models.
The GreenBanana Programmatic Platform is also the only programmatic marketing platform that contains its own classification engine. Our data network crawls over and categorizes sites to enable the following unique capabilities:
- Keyword Contextual: Create your own contextual category by uploading keywords that define the pages where you want your ad to appear. Bid, report, and optimize based on each keyword to attain optimal performance. The industry’s only keyword contextual offering that maintains keyword level reporting and bidding without backing into channels or ‘segments.’
- Category Contextual: Target ads on pages that fall into one or more of 300 contextual categories defined by the Internet Advertising Bureau (IAB). Gain visibility on how each contextual category is performing and optimize to CTR, CPC, or CPA.
- Combined Contextual: Target only pages that contain your selected keywords and have been classified into one of your selected categories. Combination targeting works great for targeting keywords with multiple meanings.
With GreenBanana Programmatic Platform insights you can see pricing and performance data on each campaign element: every keyword, domain, creative, day part, or any other element in your campaign while our powerful algorithms adjust accordingly to optimize for maximum results.
Line of Sight
- Details: See exactly what you’re paying for down to the most granular level. Our algorithms adjust bid based on performance and recency for each individual data element. Adjust the price of any data element up or down instead of applying pricing changes to the entire group.
- Location: See where your campaign is running at the domain level and how each domain performs.
- Comparisons: Easily compare quantity and quality of actions to other digital marketing campaigns through completely transparent granular pricing and performance reports.
GreenBanana will optimize your campaign to maximize ROI rather than clicks or spend!
LET’S MAKE THE WORLD YOUR OYSTER.
Got it. Now tell me about Geo-Fencing…
CAPTURE, ENGAGE, AND CONVERT YOUR NEW AUDIENCE.
Don’t fall into the “IMPRESSIONS TRAP.” Start focusing on CONVERSIONS; and lots of them.