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Google Ads (Formerly Google Adwords – PPC Advertising) Management
- Understanding your unique business model and advertising goals
- Helping you improve your website or landing page lead capture abilities
- Installing transparent, detailed conversion tracking through YOUR Google Analytics account
- Having our in-house, certified Google Ads / PPC specialists build out and manage your campaign
- Creating your custom reporting dashboard to track orders, leads, forms, phone calls, etc
- Setting up monthly conversion optimization calls because ‘Set it and Forget it’ DOES NOT WORK!
Select an budget conscious Google Ads agency that understands optimizing search engine campaigns to maximize ROAS is an art and a science.
How SEM Works At Our AdWords Management Agency Boston
Average Results of Google Ads Campaign Managed GreenBanana coupled with our Conversion Optimization Blueprint:
- Increased Conversions: By an average 36.46%
- Suppressed Cost Per Conversion: By an average 18.22%
- Suppressed CPC: By an average 31.44%
- Increased Clicks: By an average 39.21%
How Our AdWords Management Agency In Boston Optimizes For Conversion
A Google Ads Management Company with a 15+ Year Track Record, GreenBananaSEO drive conversions with all of our campaigns!
We use a Proprietary Google Ads Conversion Maximization Blueprint copulated with GA4 to optimize the actions on your website that convert!
Contact Our AdWords Management Agency in Boston
THE CHALLENGE: Decrease cost per click and drive more traffic to the dealership
This local automotive dealer asked GreenBanana to take over a struggling Google Adwords/Pay Per Click campaign. The dealership’s objective was to decrease cost per click and drive more traffic to the store. Our certified Adwords experts were not only able to increase their traffic (without changing the budget) but also increase their conversion volume by 425%!
Campaign types: Google Ads offers various campaign types, including Search, Display, Video, Shopping, App, and Smart campaigns.
Here are some examples of how GreenBanana might manage different campaign types:
- Google Ads Search Campaign: A local flower shop wants to increase sales for their flower delivery service. GreenBanana SEO creates a search campaign targeting relevant keywords such as “flower delivery,” “same-day flower delivery,” and “local florist.” They craft compelling ad copy emphasizing the shop’s unique selling points, like fresh flowers and speedy delivery, and direct users to optimized landing pages on the client’s website.
- Google Ads Display Campaign: A startup offering eco-friendly cleaning products wants to raise brand awareness. GreenBanana SEO designs a display campaign with visually appealing banner ads that highlight the products’ environmental benefits and effectiveness. We would use targeting options like interest categories, topics, and placements to reach their target audience across the Google Display Network.
- Google Ads Video Campaign: A travel agency wants to promote its exclusive vacation packages. GreenBanana SEO creates a video campaign on YouTube, using engaging video ads showcasing the destinations and unique experiences offered by the packages. We would then employ targeting options like demographics, interests, and remarketing to reach potential customers who are passionate about travel.
- Google Ads Shopping Campaign: An online fashion boutique wants to increase visibility and sales for its clothing line. GreenBanana SEO builds out a shopping campaign with product listings featuring product images, product details, and prices. We would then optimize the product feed and use Google Merchant Center to manage product information, ensuring the ads are displayed to relevant users searching for similar products.
- Google Ads App Campaign: A mobile app developer wants to drive more installs for her new puzzle game. GreenBanana SEO creates an app campaign using creative assets like images, videos, and text to showcase the game’s unique features and engaging gameplay. We would then target users across Google Search, Google Play, YouTube, and the Google Display Network to maximize visibility and app installs.
- Google Ads Smart Campaign: A small business providing home organization services wants to attract new customers. GreenBanana SEO sets up a Smart campaign, leveraging Google’s machine learning algorithms to automate ad creation, targeting, and bidding. We would provide essential information, such as the business’s services, location, and desired audience, allowing the Smart campaign to optimize ads and targeting for the best possible results.
A local pizza place wants to advertise on Google for delivery service. GB creates a text ad with a headline like “Delicious Pizza Delivered Fast” and a description highlighting their fast delivery times, tasty menu options, and special offers. The text ad appears on Google Search results pages when users search for relevant keywords like “pizza delivery near me.”
A car Toyota dealership wants to use Google to promote its latest offers on new vehicles. GreenBanana creates a responsive search ad by providing multiple headlines and descriptions, such as “Best Deals on New Toyota Prius,” “Limited Time Offer,” and “Flexible Financing Options.” Google Ads automatically tests different combinations of headlines and descriptions to determine the best-performing ad variations for users searching for new cars in the area.
An online electronics store wants to use Google Ads to showcase its latest products and discounts on the Google Display Network. GB designs image ads with eye-catching visuals, showcasing the products and highlighting the discounts available. These Google image ads are displayed on relevant websites and apps within the Display Network, attracting potential customers.
A health supplement brand wants to educate potential customers on the benefits of its weight loss products on Google just in time for summer. The GB PPC Ads Team would create a short, engaging video ad that explains the product’s advantages and features customer testimonials. The video ad is displayed on YouTube and the Google Display Network, reaching users interested in health and wellness topics.
A plumbing company wants to generate more service calls from PPC. We would create a call-only ad with a headline like “Emergency Plumber Available 24/7” and a description emphasizing their fast response times. The ad would include a click-to-call button, allowing users to call the company directly from the search results page.
A furniture retailer wants to increase online sales of their living room sets using Google PPC. GreenBanana set up shopping ads with high-quality images, product titles, and prices for each set. The shopping ads appear on Google Search results and Google Shopping, providing users with a visual representation of the products and allowing them to compare prices and features easily.
Google PPC Keyword Targeting: Advertisers can target specific keywords or phrases that users search for on Google, allowing them to show ads to users with a high intent to purchase or engage.
Here is an Example of Google Ads Keyword Targeting
- Travel Agency: A travel agency wants to target potential customers who are searching for vacation packages to tropical destinations. GreenBanana (GB) could target the following keywords and phrases:
- “Tropical vacation packages”
- “All-inclusive beach resorts”
- “Honeymoon destinations in the Caribbean”
By targeting these keywords, the travel agency’s ads will appear when users search for these terms, increasing the likelihood of reaching users who have a high intent to purchase a vacation package.
A local pet store wants to promote its products to pet owners and enthusiasts using Google PPC. GreenBananaSEO (GB) could target specific websites or apps related to pets and animals, such as popular pet blogs, pet adoption sites, or pet care forums. By targeting these placements, the pet store’s display ads will appear on relevant websites and apps, increasing visibility among their target audience.
A mountain bike retailer wants to target users who are passionate about outdoor sports and adventure using Google PPC. GB could target the “Outdoor Enthusiast” interest category on the Google Display Network.
An online clothing store wants to re-engage users using Google PPC who have visited its website but haven’t made a purchase. GB could create a remarketing campaign targeting users who have viewed specific product pages, added items to their cart, or spent a certain amount of time browsing the website.
An eco-friendly cleaning products company wants to increase brand awareness among environmentally conscious consumers. GB could target the “Green Living” topic on the Google Display Network, ensuring that their display ads appear on websites and apps related to sustainable living, eco-friendly products, & environmental conservation.
Below is an example of location targeting using PPC – Google Ads:
Local Bakery using Location Targeting:
A local bakery wants to attract customers from its surrounding neighborhood using Google PPC. They could use location targeting to show their ads to users within a specific area, such as:
- Targeting a custom radius around the bakery’s address
By using location targeting, the bakery can effectively reach potential customers who live or work nearby, increasing foot traffic and raising awareness of their business in the local community.
By employing location targeting, the GB Google Ads team can ensure their ads are shown to users in the markets they serve, increasing the chances of reaching potential customers and driving sales.
Below is an example of language targeting in Google Ads for different types of businesses or campaigns:
A Language School:
A language school offers courses in Spanish, French, and Italian. They want to target users who are interested in learning these languages. We could create separate ad campaigns for each language, targeting users who speak the respective language as their primary or secondary language. For example:
By using language targeting, the language school can effectively reach users who are more likely to be interested in their courses, increasing the chances of generating leads and enrollments.
Here is an example of demographic targeting in Google PPC Ads, catering to different types of businesses and campaigns:
A travel agency that survived C-VID specializes in clothing-optional vacation packages for couples and wants to target users who are more likely to be interested in high-end, adventurous travel experiences. They could use demographic targeting to reach users based on criteria such as:
- Age range: 35-65 (or any other age range they find suitable for their target audience)
- Household income: Top 10% or 20% (to target users with higher disposable income)
By targeting these demographics, GB can increase the likelihood of reaching users who are willing and able to purchase their “special” vacation packages.
Here is an example of effective uses of ad scheduling in Google PPC Ads for different types of businesses and campaigns:
- Local Pizza Joint:A pizza place with the best pepperoni pizza in the area offers special lunch deals from Monday to Friday between 11 AM and 2 PM. GB’s PPC Manager could use ad scheduling to promote these deals by showing their YouTube ads only during these weekday hours. By controlling when their ads are shown, the restaurant can increase the chances of attracting customers who are searching for lunch options during the promotion hours, ultimately boosting foot traffic and sales and hopefully sending the GB Ad Account Executives a few free slices
Here are 2 examples of effective uses of different PPC and YouTube bid strategies in Google Ads for various types of businesses and campaigns:
YouTube Brand Awareness Campaign (CPM):
A Miami swimsuit brand wants to increase awareness and recognition among its target audience. GB could use a cost-per-thousand-impressions (CPM) bid strategy to maximize its ad exposure, paying for every 1,000 times its ad is shown. By using CPM bidding, the bathing suit brand can increase visibility and reach a larger audience, ultimately boosting brand awareness.
E-commerce Supplement Store (CPA or Maximize Conversions):
A supplement store wants to optimize its advertising budget to drive sales and increase revenue. We could use either a cost-per-acquisition (CPA) or maximize conversions bid strategy, depending on their specific goals:
- CPA: The store sets a target cost per acquisition (the amount they’re willing to pay for each sale) and Google Ads automatically adjusts bids to meet this target. This strategy helps the GB maintain control over its ad spend while focusing on driving profitable sales.
- Maximize Conversions: Google Ads automatically sets bids to generate the most conversions possible within the store’s budget. This strategy allows the GB ( Your Google Ads / PPC Agency) to optimize its campaign for sales without having to manually adjust bids, potentially driving more conversions and revenue.
By choosing the appropriate bid strategy, GreenBanana can optimize your ad spend and achieve your specific campaign objectives, whether it’s driving website traffic, increasing brand awareness, or maximizing conversions and sales.
Here are is an example of using budget control in Google Ads for different types of businesses and campaigns:
Christmas Campaign for a Retail Store:
A retail store wants to run a limited-time advertising campaign for their upcoming Christmas Bonanza sale. They have a fixed budget of $6,300 for the entire campaign, which will last two weeks. GB could set a campaign-level budget in Google Ads, ensuring that their total ad spend will not exceed $5,000 during the campaign period. This helps our team control their ad spend while promoting their holiday sale to potential customers.
Below find an example of using ad extensions in PPC / Google Ads to enhance ads for different types of businesses:
Local Pediatric Dentist:
A local dental clinic wants to make it easier for potential patients to contact them and find their location. They could use the following ad extensions to provide additional information and encourage users to take action:
- Call extension: Add a call button to their ads, allowing users to directly call the dental clinic from the search results.
- Location extension: Display the clinic’s address and a link to Google Maps, making it easier for users to find the clinic and get directions.
By using these ad extensions, the dental clinic can increase the chances of potential patients reaching out and booking appointments.
Here’s why Quality Score is important in Google Ads: ( Keeping an Eye on Quality Score in Google Ads is Really, Very, Super…. Important! )
Quality Score & Ad Rank:
PPC Quality Score, along with your bid amount, determines your ad rank in the ad auction process. A higher Quality Score indicates that your ads, keywords, and landing pages are more relevant and useful to users searching for the related terms. A better ad rank increases the chances of your ads being shown in a higher position on the search results page, which typically leads to higher click-through rates and better overall performance.
Quality Score & Cost-per-Click ( CPC ):
A higher PPC Quality Score can also result in a lower cost-per-click (CPC) for your ads. Google rewards advertisers who provide relevant and high-quality ads and landing pages by offering them a lower CPC. This means that with a better Quality Score, you can potentially achieve more clicks and better results for the same or lower advertising budget.
Quality Score & Ad Relevance:
PPC Quality Score serves as an indicator of how relevant your ads and landing pages are to users searching for specific keywords. A high-Quality Score means that your ads and landing pages are well-matched to the users’ search intent, which can lead to better engagement, higher conversion rates, and improved overall campaign performance.
Quality Score & Budget Optimization:
By focusing on improving your PPC Quality Score, you can optimize your advertising budget and ensure that your ads are shown to the right audience. This helps you avoid wasting ad spend on low-performing keywords or poorly-designed ads and landing pages, allowing you to allocate your budget more effectively.
Quality Score & Competitive Advantage!:
A high-Quality PPC Score can give you a competitive advantage, as your ads will be more likely to appear in top positions and at a lower cost compared to competitors with lower Quality Scores. This can help you capture more market share and drive better results for your business.
If your PPC Ads Agency is not paying attention to quality score you can forget to take advantage of the benefits of the 5 aforementioned points. A Quality Score in Google Ads is essential for achieving better ad positions, lower costs, improved relevance, and optimized budget allocation, ultimately leading to better overall campaign performance and results.
Here is an example of organizing ads and keywords into thematic ad groups within a campaign for different types of businesses:
- Electronics Super Store: An online electronics store wants to advertise various product categories in its Google Ads campaign. They could create separate ad groups for each category, allowing them to target specific keywords and tailor ad copy for each group. For example:
- Google Ad Group 1: Smartphones Keywords: “buy smartphones online,” “latest smartphones,” “best smartphone deals” Ad Copy: “Shop the Latest Smartphones – Exclusive Deals & Fast Shipping”
- Google Ad Group 2: Laptops Keywords: “buy laptops online,” “gaming laptops,” “best laptop offers” Ad Copy: “Discover Top Laptops – Great Prices & Huge Selection”
- Google Ad Group 3: Home Audio Systems Keywords: “home audio systems,” “wireless speakers,” “surround sound systems” Ad Copy: “Upgrade Your Home Audio – Quality Systems & Affordable Prices”
Seasonal Promotion for an Online Shoe Store: An online sneaker and shoe store has created multiple ads for their upcoming winter sale, each highlighting a different aspect of the promotion (e.g., discounted items, free shipping, or additional discounts for newsletter subscribers). They could use ad rotation to evenly distribute the impressions among the different ads, ensuring that each promotional aspect is shown to users with equal frequency. By using ad rotation, the store can expose potential customers to various elements of their winter sale, increasing the chances of generating interest and driving sales.
2. Optimize Google Campaigns:
With conversion data, you can identify high-performing ads, keywords, and targeting options and optimize your campaigns accordingly. This helps you focus your efforts and budget on the most effective elements of your campaign, improving overall performance.
3. Improve Quality and Relevance: Conversion data can also help you refine your ad copy and landing pages to align better with user intent and drive more conversions.
Like what you see?
Let GreenBananaSEO help you with your AdWords and overall digital advertising needs; don’t rely on other white label AdWords management companies preaching impressions and clicks when conversions are what matter. Give us a call at (978) 338-6500 or email us at email@example.com to get your digital advertising started today.
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GreenBananaSEO is a full service agency providing search engine optimization (SEO), online advertising, website development, and everything in between. GreenBananaSEO finds the right digital advertising recipe for each client, rather than forcing clients into canned solutions like another agency might do. With every client, GreenBananaSEO focuses on conversions, which are meaningful actions that drive your business. Conversions can be online inquiries, leads coming through your door, or ecommerce sales. GreenBananaSEO is passionate about connecting the right people to your business every day. With us, the future is ripe with possibilities.