Google Adwords Management ( Ad Extensions Continued) > Back to Google Ads Comprehensive Page
Adding information and examples on 18 Google Ad Extions ended up creating a web page that was longer than War&Peace; so we broke it up. Continued from the previous comprehensive Google Ad’s Agency page here are 8 more Google Ad Extensions that GreenBanana can use to enhance our client’s Google Ad Experience and ultimately increase conversions.
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Audience targeting: Reach specific user segments with re-marketing lists, custom intent audiences, in-market audiences, and similar audiences.
Here are two examples of using audience targeting in Google Ads to reach specific user segments:
1. Online Store Selling Lifeguard Equipment: An online store selling rescue and lifeguard equipment wants to reach potential customers who are interested in buying rescue supplies. They could use the following audience targeting options to reach their ideal audience:
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- Remarketing Lists: Target users who have previously visited their website, viewed certain products, or add items to their cart but didn’t complete the purchase.
- In-Market Audiences: Target users who have shown recent and significant interest in ocean rescue products, indicating that they are likely in the market for these items.
By using audience targeting, the online pet store can reach potential customers who have already shown interest in lake or ocean rescue equipment and are more likely to make a purchase, increasing the effectiveness and efficiency of their advertising efforts.
2. Porsche Dealership: A Porsche car dealership wants to promote its new electric 911 model to users who are likely to be interested in buying high-end cars. They could use the following audience targeting options to reach their ideal audience:
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- Custom Intent Audiences: Target users who have shown intent to purchase high-end electric cars, based on their search history and online behavior.
- Similar Audiences: Target users who are similar to those who have already shown interest in sports cars or who have visited the dealership’s website.
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Google Ads API: A programming interface that enables developers to interact with the Google Ads platform programmatically.
Here are three examples of how GreenBanana can use the Google Ads API :
Automated Reporting: With the Google Ads API, GreenBanana can automate the process of generating and sending reports to stakeholders. By creating custom scripts or applications that pull data from the Google Ads platform and automatically generate reports, businesses can save time and improve the accuracy and frequency of their reporting. Bid Management: GreenBanana can use the Google Ads API to create custom bid management tools that automatically adjust bids based on specific performance metrics, such as cost-per-conversion or return on ad spend. These tools can help businesses optimize their campaigns more efficiently and effectively than manual bid adjustments. Customized Ad Campaigns: The Google Ads API allows the GB ads team to create custom applications that generate ads and campaigns based on specific data inputs, such as geographic location or product inventory. This allows us to create highly targeted campaigns that are tailored to specific audiences or product offerings.
Overall, the Google Ads API provides GreenBanana with a powerful set of tools to interact with the Google Ads platform programmatically, enabling businesses to automate tasks, improve efficiency, and create highly customized campaigns that drive better results.
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Reports and analytics: Access various reports and analytics tools to measure the performance of your campaigns and make data-driven decisions.
Here are some examples of how the GreenBanana team use using reports and analytics in Google Ads to measure campaign performance and make data-driven decisions:
Ad Performance Reports: Google Ads provides ad performance reports that show how individual ads are performing in terms of clicks, impressions, conversion rates, and other key metrics. By analyzing these reports, GreenBanana can identify which ads are generating the most traffic and conversions, and make adjustments to improve underperforming ads. Audience Insights: Google Ads also provides audience insights reports that provide demographic and behavioral data about the users who interact with ads. This information can help us identify which user segments are most engaged with their ads, and adjust their targeting strategies accordingly. Conversion Tracking: Google Ads allows the GreenBanana Ads team to track conversions, such as purchases or form submissions, that result from ad clicks. Conversion tracking reports show which keywords, ads, and campaigns are driving the most conversions, allowing us to allocate their advertising budgets more effectively and optimize their campaigns for better performance.
