Geo-Fencing2018-05-21T20:06:41+00:00

— GEO-FENCING —

Go from “in the neighborhood” to “in your place of business.”

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The most advanced location-based mobile advertising technology based on specific geographic shapes.

GreenBanana’s geo-fence technology enables marketers to customize audiences through custom targeting shapes with pinpoint precision. GreenBanana purposely built a Geo-Fencing technology to solve the common issues with solutions built on mobile ad networks: precision and scale. Through the use of unstructured data and a programmatic infrastructure, GreenBanana’s performance is unmatched.

Conversion Zones

Measure online to offline conversions with
GreenBanana’s Geo-Fencing Technology.
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Event Targeting

Target users attending an event within a
specific time frame.
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GreenBanana’s Geo-Fencing Advantages

  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

Identify high concentrations of customers.

Event
Targeting

Target customers who attended specified events within a specific time frame.

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Customer
Loyalty

Target customers who have previously been to your brick and mortar location.

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Competitor
Locations

Target customers who have recently visited one of your competitor’s locations.

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Custom
Audiences

Target customers that are within or have recently visited a specific Geo-Fenced location.

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Event Targeting

  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

Customer Loyalty

  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

Competitor Locations

  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

Custom Audiences

  • Drive Mobile Performance & Mobile Reach
  • Measure Online to Offline Conversions
  • Target Event Locations During Specific Date & Time Ranges
  • Incomparable Scalability
  • Pinpoint Accuracy
  • Granular Localization Via Custom Shapes and Sizes
  • Variable Recency (Instant – 30 days)
  • 100% Proprietary Technology
  • More Powerful and Accurate than GEO-IP Targeting
  • Identify High Concentrations of Customers
  • Location File Import and Export Capabilities

USE GREENBANANA’S GEO-FENCING TECHNOLOGY TO MEASURE ONLINE TO OFFLINE CONVERSIONS

Conversion Zones are the most powerful tool for tracking online to offline conversions in mobile advertising. By tracing a virtual Conversion Zone around a physical location, advertisers can measure the amount of physical traffic driven to the location with previously served-up ads.

How Conversion Zones Work

Step 1. A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)

Step 2. Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.

Step 3. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.

Been there already? When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.

Conversion Zone Reporting

  • Impressions
  • Total Spend
  • Clicks
  • View Through Visits
  • Click Through Visits
  • Total Visit Rate (TVR)
  • Cost Per Visit
  • Daily Visits

Events: The GreenBanana Advantage

Target customers who attended specified events with the most precise temporal geo-targeting solution available. Event Targeting is used to build an audience based on a Geo-Fence during a specified date and time window of an event and then advertise to those customers. Ideal locations include stadiums, arenas, convention centers, parks, festivals, and much more.

  • Self-contained, turnkey Event Targeting solution.
  • Granularity down to the hour level.
  • A tool that builds audiences based on physical locations during
    specific date and time windows.
  • Incomparable scalability.
  • Fully automated process to run Event Targeting campaigns
    on single or multiple locations, dates and times.
  • Audiences are portable and reusable.

How Event Targeting Works

A virtual geo-fence is traced around an event location where the advertiser wants to build an audience based on their visit to that particular location during a set, scheduled timeframe.

When the customer enters the geo-fenced location during the set timeframe, they will then become a part of an audience that can later be targeted following the event.

REQUEST A DEMO

Complete the form to request a demo of the GreenBanana platform and see a sample report.