How Conversion Zones Work
Step 1. A virtual geo-fence is traced around an area where the advertiser wants to target customers visiting another physical location (i.e a competitor’s store, a venue, or a specific part of town, etc.)
Step 2. Next, a virtual Conversion Zone is traced around one or more of the the advertiser’s locations.
Step 3. When the customer enters the geo-fenced location, they will then be targeted with the advertiser’s ads on their mobile device.
Been there already? When the customer enters the Conversion Zone with their mobile device and has previously been served the advertiser’s ad, the Conversion Zone recognizes the user and attributes their visit as an offline conversion for the geo-fencing campaign.
Conversion Zone Reporting
- Total Spend
- View Through Visits
- Click Through Visits
- Total Visit Rate (TVR)
- Cost Per Visit
- Daily Visits