Google updates its algorithm more than 300 times every year. While it’s essential to keep up to date with these changes, the GreenBananaSEO search engine optimization philosophy has held true for the last nine years: develop and build on relevance, follow Google’s rules and watch your rankings rise.
A Basic Discussion on Relevance
Below is an ultra simplified example of how and why the GreenBanana team creates relevant web properties designed for page one rankings.
Imagine you are opening up a fruit store and want to rank for the term “green banana.” The page below contains a prominently displayed green banana. However, search engines will also see apples, oranges, pears, pineapples, plums, grapes and strawberries diluting the relevance of the green banana and will categorize this page as being more about all fruit than a specific item.
The page below is optimized for the phrase “green banana.” In this example, a page on the fruit store website has been dedicated solely to a green banana. This new relevant landing page is also referenced by other linking websites and social media channels. This shows search engines that our new green banana page is not only relevant on site but also recognized, referenced and supported by relevant off site properties.
Our Commitment to Page One or You Don’t Pay.
The GreenBananaSEO 80+ step proprietary Search Engine Optimization Process is continuously rewritten to adapt to Google and its evolving algorithm updates. While the basic tenets of relevance remain steadfast, search ranking factors continue to change and failure to adapt can negatively affect rankings. At GreenBanana our commitment to Pay for Performance SEO essentially mandates our ability to adapt to excogitative search engine rank factors; if we don’t, our clients don’t rank and we don’t get paid.
What does Pay for Performance Really Mean?
What is pay for performance? Do you guarantee page one rankings? Do we pick the keywords? What’s the catch? At GreenBananaSEO, we’ve been asked these and many other questions since we introduced our pay for performance SEO plan almost nine years ago. Our answer has always been the same: page one or you don’t pay. No, we don’t guarantee page one rankings. If you absolutely need to be on page one in a certain position in a certain time frame we have an Adwords program that can help. At GreenBanana we promise that we’ll rank your site for the keyword phrases that you choose or you don’t pay us; it is that simple.
EVERY COMPANY IS DIFFERENT. LET US CUSTOMIZE A STRATEGY FOR YOU.
Say goodbye to cookie-cutter solutions that are long on promises and short on results. Say hello to GreenBanana.