fb pixel Skip to main content

Google Ads Agency Case StudyAUTO DEALER Google Ads WOES

This local automotive dealer asked GreenBanana to take over a struggling Google Ads/Pay Per Click campaign. The dealership’s objective was to decrease cost per click and drive more traffic to the store. Our certified Google Ads experts were not only able to increase their traffic (without changing budget) but also increase their conversion volume by 425%!


Identify Key Performance Indexes

The GreenBanana team began by identifying the website goals that contributed most to the dealership’s bottom line. Their Google Analytics account, we discovered, was tracking many nonperformance KPI’s (Key Performance Indexes), causing any conversion-based optimization tools to fail. Once these are removed, we could begin building a campaign to maximize true conversions.

Analyze Current Traffic Patterns

Creating campaigns on legacy websites can be a daunting task. However, many sites have promising traffic patterns that can be capitalized on.?? Our Analytics experts at GreenBanana were able to identify key pages with significant conversion drop-offs. By making design and code changes to these pages, we were able to build a solid conversion foundation on which to drive new traffic to.

Customize Landing Pages for ConversionsGoogle Ads Agency- GreenBanana SEO

Driving web traffic to pages that do not convert is like catching water in a sock; most of the stuff? you want just filters right through.?? While many agencies place the onus of non-converting native design on the site owner, at GreenBanana, we don’t like to push our well-built campaigns into a vacuum. Many of the critical landing pages on the automotive site had poor conversion rates so the designers and developers at GreenBanana teamed up with the Adwords specials and developed multiple conversion paths.

Build out an Elegant SEM Campaign

At GreenBanana we think that building out a high-converting SEM/Pay Per Click campaign is both science and an art. Not only do the ads need to be relevant to bolster quality score (a key factor in keeping CPC low), but they also have to entice consumers to both click AND convert. The automotive online marketplace is crowded and hyper-price competitive. The Google Ads experts at GreenBanana were able to build a flexible Google Ads Agency platform that enabled us to adjust ad copy rapidly to adapt to rapidly changing incentives and competitive pressures.

Our Proprietary Conversion Maximization Tool

Now for the fun part: Imagine if you could calculate the best time of day, device, ad position, ad copy, ad group, landing page, location, and ad extension to deliver the most conversions every hour, 24 hours a day. Then imagine if you could adjust CPC (cost per click) bidding in penny increments, over and over and over again, to ensure that your best-converting clicks are the lowest they can possibly be do deliver the maximum R.O.I. Our conversion tool does just that. When bolted onto our client’s automotive campaign, our conversion maximization tool produced some amazing results.

The Results

Hopefully you didn’t just skip ahead to this part, but these results can speak for themselves. Below is 2 week year-over-year snapshot comparing of BOTH Paid Google traffic and conversions over a 2-week period on GreenBanana’s new bid management platform to Paid Google traffic running directly on Google’s Ads platform. The weekly SPEND amount allocated is exactly the same in this comparison!

Get Found!

Hello world.

This is a sample box, with some sample content in it.