There are several SEO tools that you can use to amplify you online marketing ranking and increase your business revenue. These tools have a wide variety of functions and cover varying needs. The tools are fast, easy-to-use, and free. Here is a list that you can look at and hopefully you will find one or two that you can utilize for your SEO business.
Google Page Insights – This tool helps you to check the usability and speed of your site using multiple devices. You can test your desktop and mobile’s loading time and performance by entering a URL. You will then be able to get to know the areas you need to improve. The result for the mobile are accompanied with user experience score and there are areas that are graded including font sizes and tap targets.
Moz Local Listing Score – You can view the outlook of your business online by using this tool. This tool acquires data from several places including Google, Facebook and Foursquare. Moz provides you with complete actionable fixes for listings that you find to be incomplete or inconsistent.
Google and Bing Webmaster Tools – Provides you with constant web alerts, error reports and analysis. This tool helps you have a taste of what your site looks like in the top two search engines. It usually helps you to see any alerts, indexing issues and bugs.
A professional tip that could be of great help is that you need to install each of these tools. If you are using a WordPress website, then you can automatically add Webmaster Tools through a plugin such as Yoast SEO or Jetpack.
Searching in an Incognito Window – using this method, you get to discover genuine auto-fill opportunities. When you use an incognito window to search Google.com, you will get the familiar autofill options list and you are able to use this list in your keyword research. However, the incognito mode makes sure that whatever customized data that is searched for and stored by Google while signed into your browser is left out. Incognito mode can also help you see your ranking for a certain period that is provided on a result page.
Schema Creator – you can customize your search appearance by creating custom code so that search engines have a higher chance to display your organization, events, reviews, and people to suit your preference on results pages. After creating your schema markup, you can implement the appearance by copying and pasting the code to your website. For an even easier implementation, you can also try a free WordPress plugin.
The combination of all of these free tools leads to a better understanding of your website and the search environment. An SEO specialist who knows how to best leverage all of these tools will no doubt see an advantage in business and organic ranking. No matter what you are trying to rank for in SEO, proper use of these free tools is important. Having the expertise of long standing SEO experts on your side proves ever more vital in these situations. Read more here.