With consumers spending a great deal of time on social media platforms, having a smart social marketing plan is critical to any business. Advertising on social platforms provides a great way to invite consumers to learn more about your brand, products or services in a highly engaging format using photography, product galleries and video.
Because you have their attention, often when they have more time on their hands, social media advertising is highly effective for introducing consumers to a product or service for the first time or allowing them to explore features and benefits of a product or service in which they’ve already shown interest. Additionally we have the ability to generate leads or online sales directly from the ads.
❒ Images and/or Video to use for ad (see specs below)
❒ Website address where you want the ad to click through to
❒ Copy of the ad (this is the post copy that appears above the image or video)
❒ Headline and Description for the link (appears below the image or video)
❒ Call to action (Book, Contact, Download, Learn, Shop)
❒ Geography, Demographics and Interests of the consumer you wish to target
Things to Keep in Mind
- Keep it simple: The most effective social ads are often the simplest, such as a close-up image of a product or highlighting a single benefit.
- A/B test your ads by creating more than one version.
- Facebook requires that images contain no more than 20% text or graphics. We recommend sticking to only photographs or videos and put any text needed in the post copy.
- Any product requiring credit, such as home and auto purchases, have limited targeting capabilities. We can only target a radius around the client’s location and can not limit the audience based on age, gender or income.
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Let GreenBananaSEO help you with your overall advertising needs; don’t rely on other digital advertising companies preaching impressions and clicks when conversions are what matter. Give us a call at (978) 338-6500 or email us at firstname.lastname@example.org to get your display advertising started today.