Methods for the best optimization vary on websites, but optimization on most sites include the following aspects:
Relevancy and quality of your content. – Search engines will try to look for the most relevant results to a researcher’s query, whether it is a simple question or not. The way search engines provide these results is down to their own internal algorithms, which will never be truly determined by the public. However, there are factors that can certainly influence these results and many are based around relevancy. What is usually helpful is having high quality articles, videos or any other types of media that is popular and well produced.
Webmaster tools and indexing status. This should be plain and simple. Backlink data, rankings data, the most common keywords on your site, crawl data and much more. Checking indexing status is one of the most basic and easy to do steps, that many site owners can forget.
Track keywords. The main goal of search engine optimization is to rank as high as possible. This then calls for tracking the keywords that matter in order to see how your site is performing. Whether you search for your keywords manually, or find a software to track rankings, you need some sort of method to use to monitor them. When it comes to finding the right keywords, it can sometimes be difficult to choose. However, there is tool for this. Google keyword planner is the most tool used for this purpose.
Use keywords in the title tags and headings for better content optimization. Keywords should be included in the title tag, and in site headings. The title tag for each page must be unique, and should entice a user to click on it. If all the elements mentioned above are listed, your page will be better optimized.
Competitive content. Always write competitive content to get on top of the rankings, and to stay on top. This will ensure your content is unique and brings value to your readers. Blogs should always be created with fresh content and content should be posted on regular basis. Having a blog with great content is a tried and true method that helps sites rank higher in the search engine results.
GreenBananaSEO offers more tools and tactics for digital display. GreenBananaSEO is a full-service agency using a combination of the latest tactics to help clients.
Retargeting will send ads to people after they’ve been on your website. This keeps your business top of mind and is often the last push people need to go from prospect to customer.
Keyword search campaigns show ads to people based on their search behavior. Target people based on keywords they query that are applicable to your organization.
Contextual targeting places ads on websites focused on specific content, topics and categories. Selling women’s shoes’ Send your ads to websites about fashion and shopping.
Whitelists and blacklists let you cherry-pick the actual websites on which you want your ads to either appear (whitelists) or not appear (blacklists). A whitelist campaign is one way to target people by demographics such as age, gender, income, interests and occupation.
At GreenBananaSEO, we don’t believe in one-size-fits-all canned solutions like other geofencing companies might do. We take a holistic approach to digital marketing that other geofencing companies just won’t. While we’re happy to run just a geofencing campaign, we know it can take a combination of digital display campaigns to reach the ultimate goal of conversions.
Everything we do – from SEO to email to website design – is done with conversions in mind. Unlike other white label geofencing companies, our programs excel when goals are identified and tracked as conversions. Once you identify what your goal or goals are, we’ll set up the conversion tracking and optimize your programs to find users most likely to convert, i.e. achieve the goal(s). Other white label geofencing companies will tell you that site traffic and clicks are great, but we know that conversions are really all that matter.
Let GreenBananaSEO help you with your geofencing and overall display advertising needs; don’t rely on other white label geofencing companies preaching impressions and clicks when conversions are what matter. Give us a call at (978) 338-6500 or email us at firstname.lastname@example.org to get your display advertising started today.