Green Banana SEO is a full service Internet marketing agency providing search engine optimization (SEO), online advertising, website development, and everything in between. Green Banana finds the right digital advertising recipe for each client, rather than forcing clients into a canned solution. With every client, Green Banana focuses on conversions, or meaningful actions that drive your business. Conversions can be online inquiries, leads in the door, or ecommerce sales. Green Banana is passionate about connecting people to your business every day. With us, the future is ripe with possibilities.
The Green Banana Search Engine Optimization Process
Green Banana began as a search engine optimization (SEO) company, seeing a need for a results-oriented service minus the high prices and buzzwords like “keyword clusters,” “behavior diagnostics,” and “search influencers” that made SEO sound like black magic. We understand how you might be resistant to an idea like this, and as a result, we’ve created our own unique recipe that has led us to great success.
Green Banana uses a pay for performance SEO model: page one or you don’t pay. With our help, you pick the keywords that you want your website to rank for, and if your website gets on Page One of Google for those terms, you pay us. If they don’t rank, you avoid any sort of payment. Sounds good right? It really is that simple.
The Green Banana 80+ step proprietary search engine optimization process is a constantly updated recipe that constantly adapts to Google and its evolving algorithm. However, the overarching Green Banana SEO philosophy has held true since the company’s birth in 2008: develop and build on the benefits of relevance. Follow Google’s recipe and watch your rankings rise.
How Green Banana Focuses on Relevance for SEO
Imagine you have an online fruit store and you want to rank for the keyword phrase “green banana.” Your website has a page with a prominently displayed green banana on it, but it also contains images of other fruits you sell—apples, pears, oranges, papaya, and so on. The other fruits (oranges, apples, papaya, etc.) dilute the relevance of the “green banana,” leading Google to categorize the website page as being about all fruit, instead of a specific fruit like “green banana.” Having too many topics on one page can be bad when it comes to ranking for a singular term, and this dilution is something you definitely want to avoid.
Green Banana will optimize for the keyword phrase “green banana” with a page solely dedicated to green bananas. Other linking websites and social media channels will also reference this new, relevant landing page. This helps show Google that the new “green banana” page is not only relevant on-site, but is also recognized, referenced, and benefits from a unique recipe of relevant off-site factors.
This is an ultra-simplified explanation of search engine relevance. The basics remain true, but search ranking factors continue to change, and being resistant to the numerous changes can negatively affect your site’s SEO rankings. The Green Banana commitment to pay for performance SEO mandates adaptability to excogitative search engine rank factors. Otherwise, clients’ keywords won’t rank and Green Banana doesn’t get paid. This type of situation not a good recipe for continued success, and this is why we work hard to get your keywords on Page One, and your business in front of the people that matter most.
Check out this case study about Burton’s Grill & Bar, a longtime Green Banana client using SEO to drive business to more than a dozen of its nationwide locations. Over a 10-month period, more than 280 keywords ranked on Page One, boosting organic traffic growth more than 24 percent—54,945 site sessions.
A Successful Recipe in Advertising – Green Banana SEO
Search engine optimization can take time, but for clients with an immediate need to be on Page One of Google search engine results, the Green Banana Adwords program will do just the trick.
Google Adwords is a pay per click (PPC) program that let’s you bid on keyword phrases so that you can be at the top of the search results as soon as that keyword is queried. Green Banana Adwords campaigns are optimized toward the benefits of return on investment rather than on clicks or spend. Green Banana focuses on getting the most conversions at the best price from Google Adwords. The GreenBananaSEO conversion management system constantly calculates the best time of day, device, ad position, ad copy, landing page, location and ad extension that will deliver the most conversions. It also adjusts its bids in penny increments to ensure that conversion clicks are at the most cost effective price. Our system is ripe with benefits. Clients who use the Green Banana conversion management system generally see on average:
- 30 percent increase in conversions
- 14.5 percent suppressed cost per conversion
- 55 percent suppressed cost per click
- 77 percent increase in clicks
Check out this case study for one of Green Banana’s auto dealership clients using Google Adwords to drive business to learn more. Not only did site traffic increase, but conversions increased 425 percent—all without changing budget.
That same focus on conversions holds true for display advertising with Green Banana. Rather than focusing on impressions, Green Banana builds the right audiences for each of its clients to drive business goals.
Traditional advertising focused on showing an ad to as many people as possible, hoping that the right fish would land in such a widely cast net. For many companies, this strategy can prove to be ineffective and bad for business. Green Banana carefully creates its audiences based on its clients’ target consumers (gender, age, location, income and numerous other socioeconomic demographics) and those consumers’ Internet behavior. This could be the device and operating system they use, their search engine intent and/or browsing behavior.
Once the right audience is established, Green Banana leverages that audience by drilling down on the keywords searched, the domains on which the ads appear, the days and times the ads show and how often the ads are shown (similar to Adwords optimization). Green Banana can also help you find benefits through a tactic called geo-fencing to show ads only to certain physical locations, such as businesses the target consumer generally visits, clients’ competing business, and events like trade shows and expos.
Don’t blindly show your ads to just anyone. Let Green Banana build and optimize the right audience for you from the start, so you will undoubtedly see the benefits.
GreenBananaSEO Website Development Services
Effective website design and successful online advertising go hand in hand. Green Banana has found that it helps to keep web development in-house and offer clients either fully customized websites or semi-customized template development.
Fully customized sites come with thorough wireframes and navigation maps, and a selection of well-executed visual concepts. With template-based projects, the Green Banana web development team selects the template that benefits both your navigation mapping and business objectives. After the final custom design or template is approved, Green Banana executes the implementation. Developing efficient, responsive websites that exceed the high standards of both Green Banana and our clients is always the end goal.
Social Media Optimization with GreenBananaSEO
Green Banana can also optimize social media channels such as Facebook, Twitter, Pinterest, LinkedIn, Google+ and Instagram by managing social promotions, review responses and publishing content. The content can either be client-provided, or Green Banana can generate the content based on conversion data.
Email campaigns can also be sent to carefully crafted audiences that are developed in a similar fashion to display advertising audiences to boost inbox delivery and open rates. After the email is sent, show display ads to the recipients to keep your business top of mind and increase open rates and conversions even more.
For Agencies: The GreenBananaSEO Partner Program
Green Banana also partners with existing marketing agencies to expand those agencies’ digital product offerings. Agencies will receive sales training on the products and ongoing support and resources so that sales and operations staff will have the confidence to answer any question or face any situation that may arise. All clients can monitor their campaigns in a dashboard that can be white-labeled to match the partnering agency.
Contact GreenBananaSEO As Soon As You Can
Learn more about how GreenBananaSEO can help your business with search engine optimization, online advertising, website development, and more. Help your agency expand its Internet offerings by contacting us online or at (978) 338-6500 and firstname.lastname@example.org.