Factors That Influence The Cost Of Search Engine Optimization

The average American spends 5.4 hours a day on their phone. – Provision Living

HOW YOUR CAMPAIGN WORKS

Business SEO Goals

The following are various aspects that influence the cost of paying a search engine optimizer for any particular business website.

• Previous search engine optimization work done

For an SEO firm, more work is required on sites that have not had any previous SEO work done on them. This is because with a brand new, or unoptimized website, you are essentially starting from scratch. With a site that has been previously optimized, there might be less red flags to address, making the scope of work smaller. However, this is not always the case. For first time business starters, there is typically a lot of work to be done while optimizing to make the business to be known and well-established in organic search. Each site is different, so it is difficult to determine which SEO tactics will and will not work. In any case, it might be best to seek a pay-per-performance strategy. Therefore, it is up to the SEO agency to achieve high rankings on Google, before you are charged for the work that was completed

• Business goals

A business goal for a particular business can influence the amount of money to be paid to a specific SEO firm. For instance, digital marketing will consider the rate to which the given business will grow and to what percentage rate it will have as a result. Once a business comes up with the final answer, they can then evaluate the amount to which the SEO services will be worth. With a pay-for-performance solution in SEO, you are paying for the results, not simply the work completed. In this way, there is less risk involved with a pay-per-result model.

Why Search Engine Optimization?

 

• The need for SEO

It is important to consider whether an individual business is in need of SEO services. If you want to achieve a better position on Google search result pages, the correct move is working with an SEO professional to help in formulating the right strategies for the success of the business. The strategies involve auditing and coming up with final plans on how to improve the architecture of the site to achieve optimal performance on Google organic search.

With a traditional agency, the SEO work involved can be pricey, and it is not guaranteed to be effective. Google responds to sites in different ways, so paying up front for SEO work might not be the best decision for a business. You do not want to spend a certain amount of capital, and then not know what was done to your site, and if the SEO optimizations even worked. It can be effective to optimize your site in this way, but it is also risky. You want a clear picture on what’s going on when it comes to your SEO venture. You want clear reporting, support from the agency, and a pay-per-performance model that eliminates risk and maximizes success (Which we measure in audience conversion). SEO services are always of great importance, but you always want to make sure you are paying fairly for the work of an agency.

Our Focus Sets Us Apart From Other SEO Agencies

 

Everything we do at GreenBanana– from SEO to email to website design – is done with conversions in mind. Unlike other SEO companies, our programs excel when goals are identified and tracked as conversions. Once you identify what your goal or goals are, we’ll set up the conversion tracking and optimize your programs to find users most likely to convert, i.e. achieve the goal(s). Other search engine optimization companies will tell you that site traffic and clicks are great, but we know that conversions are really all that matter.