SEO Myths – Guaranteed Rankings
March 2nd, 2012 by admin
In the next of our SEO Myths series let’s look at one of the sales techniques used by some SEO companies to get you to sign with them. Guaranteed Rankings.
There are many companies out there who will offer guarantee rankings for your website if you use them for your SEO. This sounds promising, and like it makes a wise investment of your money. Let’s be honest who doesn’t want to know that they will definitely be number 1 in Google for their keywords in 6 months?
This kind of sales promise can lead to you ignoring genuine SEO companies who offer a service tailored both to your needs and to the changing search engine requirements in favour of the promise of a quick win.
However, is this a realistic promise and something which can be delivered? Quite frankly, no. Many of these companies will choose your keywords for you meaning that you may find yourself at number 1 in 3 months but not for the keywords you actually want to rank for, or for keywords which offer you the opportunity to generate leads and increase your sales.
Your SEO company should be focussed on getting you good rankings but also generating you news leads and sales via your website. They should also be looking at making sure that you are able to make the most of new developments and changes to the search engine algorithms.
With the advent of the Google Panda updates and the increasing importance of Social Media to your rankings it is more and more important to use a company who doesn’t do traditional SEO but instead takes a content-driven approach to optimising your website.
This kind of joined up approach to your search marketing will help to generate more visitors that a company who guarantees a number one ranking for a keyword which won’t drive you traffic.
The regular changes to the Google algorithm also affect the ability for your website to have a guaranteed ranking as any of the changes Google makes to its algorithm could affect your website and change a ranking, either by a small amount (dropping from 1 to 3) or by making some of your rankings disappear. This also means that a guarantee isn’t possible, as no one knows what these changes are going to be nor the exact contents of the Google algorithm.
Google themselves say that guaranteeing rankings is something to avoid stating in their guidelines about SEO that “No one can guarantee a #1 ranking on Google”
So if you are approached by a company claiming to guarantee you a ranking in Google, be wary and don’t believe the hype. It will just cost you money.
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