The GreenBanana team began by identifying the website goals that contributed most to the dealership’s bottom line. Their Google Analytics account, we discovered, was tracking many non performance KPI’s (Key Performance Indexes) causing any conversion based optimization tools to fail. Once these removed these items we could begin building a campaign to maximize true conversions.
Creating campaigns on legacy websites can be a daunting task, however many sites have promising traffic patters that can be capitalized on. Our Analytics experts at GreenBanana were able to indentify key pages with significant conversion drop offs. By making design and code changes to these pages we were able to build a solid conversion foundation on which to drive new traffic to.
Driving web traffic to pages that do not convert is like catching water in a sock; most of the “stuff” you want just filters right through. While many agencies place the onus of non-converting native design on the site owner, at GreenBanana we don’t like to push our well-built campaigns into a vacuum. Many of the critical landing pages on the automotive site had poor conversion rates so the designers and developers at GreenBanana teamed up with the Adwords specials and developed multiple conversion paths.
At GreenBanana we think that building out a high converting SEM/Pay Per Click campaign is both and science an art. Not only do the ads need to be relevant to bolster quality score (a key factor in keeping CPC low) but they also have to entice consumers to both click AND convert. The automotive online marketplace is crowded and hyper price competitive. The Adwords experts at GreenBanana were able to build a flexible adwords platform that enabled us to adjust ad copy rapidly to adapt to rapidly chanting incentives and competitive pressures.
Now for the fun part; Imaging if you could calculate the best time of day, device, ad position, ad copy, ad group, landing page, location and ad extension to deliver the most conversions every hour, 24 hours a day? Then imagine if you could adjust CPC (cost per click) bidding in penny increments , over and over and over again, to ensure that your best converting clicks are the lowest they can possible be do deliver the maximum R.O.I? Our conversion tool does just that. When bolted onto our client’s automotive campaign our conversion maximization tool produced some amazing results.